How It All Started
It all began with a simple desire: to create a brand that truly speaks to our generation.
I grew up like many of you, scrolling through Instagram & TikTok, getting inspired by other people’s outfits, but struggling to find clothes that really matched me. Either they were too basic, too expensive, or not fun enough.
So one day, I thought: “why not start my own brand, a brand that mixes style, comfort, and authenticity?”
That’s how Leeylaa was born.
A Brand Created for You
From the very beginning, I didn’t want Leeylaa to be “just another shop.”
I wanted a brand where every piece tells a story:
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jeans that enhance your figure and really transform your silhouette,
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an oversized hoodie that gives confidence and style,
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a fun or cute t-shirt you love to wear every single day.
Every product is designed so you can feel comfortable, but above all, highlight your personality. Because Leeylaa isn’t just about clothes, it’s about expressing who you are.
The Beginnings on TikTok
Leeylaa first made a name for itself on TikTok.
That’s where I started sharing the first looks, the first inspirations, and it’s also where the community grew.
TikTok is kind of our home: a place where everything moves fast, where you need to grab attention in just a few seconds, but also a space where you can build a real connection.
Toward Opening a Store
Today marks a new step: Leeylaa is moving beyond the screen into real life.
A physical store, designed so you can:
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discover the pieces in person,
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feel the fabrics,
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try the fits and find what suits you best,
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and above all, share a moment, not just place an online order.
I see this store as an extension of your wardrobe: a warm, aesthetic, and accessible place.
Our Vision
At Leeylaa, the goal is simple:
👉 To create a brand that speaks to our generation.
Not inaccessible fashion, not a distant label.
But fashion that lives in the everyday, adapts to our real lives, and always keeps that touch of originality that makes the difference.
And Tomorrow?
The story of Leeylaa is just beginning.
Every customer who orders, leaves a review, or talks about the brand to a friend → is part of this journey.
The future of Leeylaa is you.
